Search engine optimisation trends are constantly evolving, therefore keeping up with the latest updates isn’t always easy, especially for those trying to juggle 20 other jobs. Algorithm changes, mobile updates and much more mean you need to constantly keep on top of your website and business optimisation for the best results. And while you may … Continue reading Common SEO mistakes to avoid!
Have you considered investing in conversion rate optimisation services? Here are some reasons why you should. You know about click-through rates. Email lists are second nature. Selling products is your speciality. But is your website serving your business, or holding it back? If you're not sure, then employing conversion rate optimisation services will give you … Continue reading 10 Reasons to Use Conversion Rate Optimisation Services
WordPress is a platform bursting with amazing plugins to boost your SEO, sales, content and more. Below we discuss some of the best WordPress plugins you should consider to give your WordPress website the boost it needs. 1. Yoast SEO There is a reason this is the most popular WordPress plugin of all time - … Continue reading The top WordPress plug-ins for your website
Having your website designed and built is only one important step towards building a successful business online. Now, it’s time for you to market your business properly and attract new customers. That’s where SEO comes in. It can be tricky and confusing at first, but there are a few basic principles you should be following. … Continue reading SEO for beginners: 4 tips for success
Technology changes practically daily. It seems like just when you get the hang of something, it becomes obsolete, and three new things take its place. As technology evolves, so does e-commerce marketing. What works for your business one day may not work the next. What intrigues your customers now might be old news a few … Continue reading The E-Commerce Marketing Trends You Need To Know
Your website is one of the best assets you have to attract and encourage visitors into taking the next step of the customer journey. The objectives you set up for your website will be different depending on whether you offer a product or service online. Whatever the purpose of your website, you need to ensure … Continue reading How to improve your website conversion
The digital world has empowered customers to lead the way when it comes to communication. The customer gets to say when, where and how often. This isn’t a bad thing, it simply means you need to keep your channels open and be receptive to contact. Here is how you let your customers in
Internal communications are often pushed to the bottom of the pile in favour of customer-facing activity. Yet one doesn’t necessarily have to exclude the other: with the right strategy, internal customers can positively impact external customers. Here are 3 good reasons to invest in internal communications: 1) Create an attractive place to work With the … Continue reading 3 reasons to invest in internal communications
Do you think you have got social media sussed? A lot of people seem to think so, in the belief that regular blog posts, lively website communications, garnering a flattering tally of ‘friends’ on Facebook and regular email blasts will automatically grow their business. OK, the statistics are impressive: Facebook has 1.7 billion monthly active … Continue reading Sussing out social media
A couple of decades ago, the only online strategy decision most businesses had to face was whether or not to bother with a website. Now it’s rare to find a business without one and their wider online presence can include blogs, video channels, social media profiles and more. In general, the company website remains the … Continue reading Do I really need to think about SEO when designing my website?